Matt Richardson – President & CEO

Matt Richardson is the President & CEO of SDCR Business Systems. The son of SDCR’s original founder Bob Richardson, Matt has led the company since 1985, and having entered the business 15 years prior to that, Matt is widely considered a true industry expert. He holds a BA in Marketing from San Diego State University and is involved in a number of business organizations including The Executive Committee (TEC) – an organization for CEOs, Management Action Programs (MAP), Toshiba board of business strategy U.S. 1988-1990.   ::  Matt can be reached at 800-683-2778 ext 101.

Pelle Atterholm – Director of Marketing

Pelle joined SDCR in early 2001 when he decided to leave the world of dot.coms to its inevitable tragic fate. As a MarCom Specialist and Project Manager for two different start-ups, Pelle developed a broad range of strategies in the fields of technical marketing, media, and innovative promotions. His primary responsibilities at SDCR consist of support for continued sales profitability and market brand awareness. He holds Bachelor degrees in Communications & Journalism, and a Masters of Science in Information Systems from Hawaii Pacific University in Honolulu.   ::  Pelle can be reached at 800-683-2778 ext 188.

Ed Herrera – Vice President, Sales

Ed graduated from San Diego State University in 1978 with a BS degree in Marketing. He then began his career in Point-of-Sale (actually, cash registers at the time) with SDCR in 1978 working alongside Matt Richardson, reporting to Matt's dad, Bob. Shortly thereafter Ed decided to take the corporate route and went to work for NCR in 1979 for the next five years. He then had stops at a DTS dealer in LA (for 3 years); Regional Manager at Panasonic POS Corp in Atlanta (for 5 years); Branch Manager at Appel Company (for 13 years); then back to SDCR in his current position as VP of Sales in June of 2005.
Ed is married to Kyra, no kids. Interests/Hobbies: Baseball; Football; games of chance; cooking; fine restaurants; traveling (for pleasure)   ::  Ed can be reached at 800-683-2778 ext 102.

Frank Silva – Manager, Technical Services

Frank has worked in a number of capacities at SDCR including a member of the Service Department, Project and Account Manager. As Manager of Technical Services, Frank now has the responsibility for improving the service levels for the company. Frank has also gained invaluable experience as a Project Manager and then as a Call Center Manager prior to assuming his role for SDCR. In his current role, Frank has been responsible for implementing a call tracking system, WennSoft, and developing new service level standards. Frank brings over 15 years of Point-of-Sale support and implementation experience and holds an A.A.S. degree in Electronics Engineering Technology from ITT Technical Institute.   ::  Frank can be reached at 800-683-2778 ext 138.

Stuart Kass – Manager, Professional Services

Stuart grew up in Philadelphia as a die hard Eagles fan, moved to San Diego in 1991, and became a die hard Padres fan (but still an Eagles fan!). Worked for several years at Rockin' Baja Lobster as a Manager, then GM, and finally as IT Manager in charge of POS. Stuart then decided to ultimately make the move from restaurants to technology and joined SDCR in December 2003. He started as a Project Manager and later became the Manager of Professional Services.   ::  Stuart can be reached at 800-683-2778 ext 171.

Pat Cowan – Controller

Pat Cowan joined the SDCR team as Controller in 2006. She heads up the finance department and manages the financial relationships both internally and externally for the company. After arriving in San Diego in 1992, Pat worked as Accountant at Diving Unlimited International, and lastly as Controller at Autofusion, Inc. Pat holds a degree in French and Linguistics from Montclair State University after which she decided to enter the world of accounting at Seton Hall University (Go Pirates!)   ::  Pat can be reached at 800-683-2778 ext 165.

Richard A. Hunter – Depot Repair Center Manager

Dick supervises the daily operations of the Depot Repair Center and its staff. He works closely with customers, vendors, and staff to produce and deliver the highest possible quality support product. Dick started in the electrical construction trade, moved to the Cash Register/POS field with NCR as a field technician, and the joined the founding father of SDCR in 1970. Dick has worked continually with both on-site and corporate management groups to support the various types of software and hardware systems supported by SDCR.   ::  Dick can be reached at 800-683-2778 ext 150.

Thomas Colbert – Purchasing & IT Manager

Thomas handles SDCR's internal IT needs, as well as all purchasing of hardware, software, and peripherals.  An SDCR veteran since 1987, Thomas is an avid bicycle rider as well as mountain climber.  When he's not fulfilling orders or maintaining the network, Thomas spends his time with wife Donna and their sparkplug of a son Thomas Jr.   ::  Thomas can be reached at 800-683-2778 ext 190.